In-Spire Therapy

Overview

In-Spire Therapy is a solo therapy practice built around warmth, energy, and a client-first approach. The founder wanted a brand that broke away from the usual “calm-and-muted” therapy aesthetic and instead felt playful, vibrant, and human — while still communicating trust, professionalism, and care. I helped her define her brand strategy, build a full visual identity, and launch a custom Webflow site that now serves as the digital home for her practice.

Challenge

In-Spire Therapy’s founder wanted to stand out in the therapy space with a brand that felt fun, colorful, and full of life — without minimizing the serious nature of her work. She was looking for an identity that reflected her — bold, bubbly, approachable — while still building trust with potential clients.

Approach

We started with a deep conversation about her story, her values, and what she wants clients to feel when they land on her site. Through guided prompts and moodboarding, we landed on a direction that captured her energy: bright but not overwhelming, playful but still grounded.

From there, I created a brand identity built on expressive color, approachable type, and hand-drawn accents that brought warmth and personality. We carried that through into a responsive Webflow site that invites clients in while clearly communicating her services and focus.

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Outcome

The brand now feels unmistakably her — and that’s been echoed back through client feedback and peer praise. She’s more confident promoting her work and proud to send people to her site. Most importantly, the brand has helped her attract the right-fit clients — people who resonate with her energy and approach to therapy.

Ongoing Brand Materials

Following the initial launch, we extended the brand through a set of thoughtful print materials designed to deepen client connection and maintain visual consistency. This included a series of custom stickers for client gifts and outreach, a services flyer that presents offerings in a clear and approachable format, and a set of thank you cards that reflect the warmth and personality of the brand. Each piece was designed to feel like a natural extension of the identity — vibrant, personal, and aligned.