Suzi Desmond is a licensed therapist and consultant helping both individuals and organizations navigate mental health, growth, and well-being. She needed a brand that could confidently speak to both: private clients seeking support and corporate teams looking for a partner in employee wellness. The project centered around building a visual identity and website that felt structured, trustworthy, and warm — blending professionalism with Suzi’s grounded, compassionate presence.
Design a cohesive brand that reflects Suzi’s dual audience: individuals looking for personal healing and companies investing in mental wellness for their teams. The brand needed to feel calm and credible without leaning too clinical — approachable, but still polished and professional enough for corporate settings.
We started by mapping out the overlap between Suzi’s two audiences, identifying tone, voice, and aesthetic elements that could speak to both. From there, I designed a visual system built on soft, tranquil tones — blues, greens, and warm neutrals — chosen to evoke trust, ease, and emotional clarity.
The logo references natural flow and structured movement — with visual elements inspired by water, pathways, and progress. It’s balanced, minimal, and carries a handmade feel to reflect Suzi’s personal, engaged approach. We wrapped the brand into a clean, one-page Webflow site that keeps navigation intuitive and content focused.
The final brand strikes a thoughtful balance: professional enough for corporate consulting, but still inviting and grounded for personal therapy clients. The identity system and site give Suzi a confident, cohesive presence online — one that mirrors the calm, clear experience she provides in her work. The responsive design and single-scroll layout make it easy for any visitor — whether HR leader or first-time therapy client — to understand who she is and how she can help.
I’m currently open to new roles and creative collaborations. I bring a thoughtful, people-first design approach shaped by real-world experience and a deep love for turning ideas into aligned, intentional work.
